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Ashland and South City Petrochem Co., Ltd Join Forces to Showcase Coatings Innovations, Empowering Sustainable Growth Amidst Rising Costs

Deep dive into the insights of the paints and coatings industry—when costs soar but customers demand better and more affordable products! Ashland presents future-forward innovations to transform challenges into business advantages (MORE with LESS).

Bangkok – South City Petrochem Co., Ltd, a regional leader in chemical distribution and manufacturing, in collaboration with its partner Ashland, a global chemical leader, organized an academic and innovation seminar under the theme ‘Transforming Challenges into Advantages with Innovation’ at the Grand Center Point Hotel. The event gathered entrepreneurs from over 27 companies in the paint industry to join in updating the latest trends and technologies.

Key Innovation Highlights from Ashland for the Future Coatings Industry

Ashland experts presented comprehensive solutions addressing every dimension of formulation:

  • Rheology Modifiers: Introduced the new generation of cellulosic ethers (Natrosol™ Plus) and synthetic thickeners (Aquaflow™ and Aquavis™) that provide smoother application, reduced spattering, and superior application performance.
  • Eco-friendly Chemical Solutions (Surfactants & Defoamers): Launched Strodex™ TH-100C for slurry processes, the PFAS-free Easy-release™ series for excellent block and dirt pick-up resistance, the bio-based defoamer Drewplus™ L-1400, and the low-odor, low-VOC pH neutralizer pHlex™ 360/Zero.

South City Petrochem Co., Ltd: A Strong Partner Empowering Comprehensive Production Capabilities

At the event, South City Petrochem Co., Ltd reinforced its position as a “One-Stop Solution” provider, offering comprehensive services ranging from chemical distribution, manufacturing (OEM/ODM), and packaging services to technical support via its modern, fully equipped laboratory in Rayong. With over 50 years of experience and its robust partnership with global suppliers like Ashland, customers can be confident in receiving high-quality products and tailored support.

5 Keys to Success in the Coatings Market

The seminar concluded with a key takeaway: to survive and thrive in this challenging market, operators must focus on five core pillars:

  • Protect Quality
  • Improve Efficiency
  • Invest in Innovation
  • Build Resilience
  • Create Value

The collaboration between Ashland and South City Group firmly emphasizes their commitment to standing alongside Thai operators, driving the coatings industry towards sustainability and global competitiveness through innovation.

For businesses interested in Ashland’s chemical solutions to enhance product stability or develop new formulations, please visit www.southcitypetrochem.com. For further inquiries, contact us at Tel. 02-717-1730 to 48 or via email at info@southcitypetrochem.com. or LineID: @southcitypetrochem. The South City Group team is ready to provide expert consultation and partner with you to achieve business success.

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